12 ways to create online buzz before launching your business

12 ways to create online buzz before launching your business

Have you been thinking of what to do while waiting for your website to be ready? Are you eager to launch your business but all your ducks are not quite in a row?  You’re in the gap where your website is not ready yet but you are eager to build momentum even before your website and absolutely everything is ready?  The truth is that you can’t predict and plan for everything BUT there are ways you can create online buzz and start building your tribe before the curtains go and you make your grand debut.

Emerging Entrepreneur Series - Nkechi Ajaeroh, Founder - AfriscopeTV

Emerging Entrepreneur Series - Nkechi Ajaeroh, Founder - AfriscopeTV

I’m excited about today’s entrepreneur because for the first time in this series, I got to interview an author! I met Nkechi several months ago on Periscope. She is the founder of the a Periscope group that I joined called Afriscope. This is a group dedicated to  promoting peace, unity and love among Africans or anyone who identifies with Africans all over the world. Afriscope has been instrumental in getting me out of my shell and in front of viewers from all over the world through its “Share the love” hour that occurs three times a week.

Emerging Entrepreneurs Interview with Rotimi Badiru, Founder of The Star and The Maple

Emerging Entrepreneurs Interview with Rotimi Badiru, Founder of The Star and The Maple

I present to you the elegant and super sophisticated Rotimi Badiru of The Star and The Maple.

I met Rotimi many years ago when we were  eager recent high school graduates starting university. Our paths took us in different directions but entrepreneurship put us in contact again.

It’s always a joy to see new posts on The Star and The Maple’s Instagram account.

Read, be inspired and then take action.

Emerging Entrepreneurs Interview with Temitayo Adebowale, Founder of R1Sixteen

Emerging Entrepreneurs Interview with Temitayo Adebowale, Founder of R1Sixteen

I am not sure if you are keeping tabs but this is interview No. 5! Another powerful and impactful interview with Temitayo Adebowale. I have always admired Temi from a distance because of her demure personality and her kind spirit. We have a mutual friend and therefore our paths  would cross once in a while way back in the day.

Fast forward a few years and Temi is slaying with her T-shirts that are not ordinary tees, but tees with a message! I love what they represent and her designs are exquisite! I knew I had to get in on it. 

Why you should NOT quit your 9-5 career … just yet!

Why you should NOT quit your 9-5 career … just yet!

Yes, you read it right and I’m absolutely serious about this. I know it goes against what’s popular these days. It’s quite common to ditch your 9-5 career in order to chase your dreams and not somebody else’s dreams. I get it and I understand that you should run your own business.

Trust me, you’ll get there, BUT I want you to think it through so that when you eventually “ditch” your 9-5 and pursue your own dreams and build your own business, you are not quick to jump back into the 9-5 life and then have to claim you were just testing the waters or needed sometime off.

Emerging Entrepreneurs Interview Series with Habiba Kehinde, Founder of Digital Lucy Nigeria

Emerging Entrepreneurs Interview Series with Habiba Kehinde, Founder of Digital Lucy Nigeria

I am so glad that I decided to embark on this interview series. The entrepreneurs that I have interviewed all bring a different perspective in a way that you and I can relate to. My fourth interview in this series is with Habiba Kehinde of Digital Lucy Nigeria.

I met Habiba sometime late last year on Periscope and we have built a good rapport since then. I enjoyed watching Habiba’s broadcasts because of her engaging personality which I found to be very easy-going, yet packed with helpful information. 

How to define your value proposition

How to define your value proposition

I have to admit that I talk about value a lot! When you hear me talk about what entrepreneurs provide to their clients, you’d undoubtedly hear me mention value. I repeat it over and over again because it is very important.

Value is what you bring to your customers as a solution to their pain points, I believe that the value you provide is what determines how your customer reacts to the price tag attached to it.

In my opinion value is similar to quality. You know when you find that perfect handbag or pair of shoes and the quality is on fleek! Even though the price tag is more than you were planning to spend, once you understand and agree that it is well worth more than your slim budget, you make a decision to buy or not to buy, to save for it or to pray that it goes on sale!

EMERGING ENTREPRENEUR INTERVIEW SERIES: Natalie Greagor of Strategist Cafe

EMERGING ENTREPRENEUR INTERVIEW SERIES: Natalie Greagor of Strategist Cafe

I’m glad to be back with another amazing emerging entrepreneur in our interview series.  I bring to you an entrepreneur who has been making waves in the online space in a relatively short amount of time. Natalie Greagor of Strategist Café is an entrepreneur I have grown to respect and admire because of the way she runs her business and connects with her community.

I met Natalie a few months back when I was a client of hers and have also benefitted from her digital products. I was very impressed with the way Natalie conducted business with me in a professional yet very approachable and easy going way. In fact, some of the strategies I received from Natalie are being implemented in my business today.